"Hello, my name is James, and I'm on a mission to create a generation of gentlemen."
The man behind the mission
James Lawley, 27, is a British-American influencer, community leader, writer, podcaster and consultant based in Chicago.
​
After an early career in music and journalism, James began the YouTube channel Gent Z to spread his passion for the gentleman ethos and dressing well. It quickly grew to over 220,000 subscribers in less than two years thanks to viral videos such as 'How to dress like James Bond on a budget' and 'How to go to a bar alone.'
​
In 2024, James began hosting real-life events in London, Chicago, and New York so like-minded could meet eachother and form friendships. Of the success of these events, he launched the Gentleman's Institution - a community of modern gentlemen who join to improve their discipline, confidence, and style all while connecting with others both online and in person.
​
Featured in the Wall Street Journal and Fox News, the young influencer has become recognized as one of the leading voices on modern masculinity, style, and etiquette.
​
He continues to focus on helping men with his free social media content, free weekly newsletter, the Getlema's Institution, and 1-1 consulting.
"Mr. Lawley has become a kind of missionary, and the gospel he shares is based on a revalation. Well-tailored, tasteful clothing and good manners, he says,' "can be a gateway to personal transformation"
- Wall Street Journal